Data Quality Analysis is the systematic assessment of data to ensure its accuracy, completeness, consistency, and reliability. It involves evaluating various attributes of data, such as correctness, relevance, and timeliness, to identify discrepancies, errors, or anomalies.
Through techniques like data profiling, cleansing, and validation, Data Quality Analysis aims to improve data integrity and usability. By implementing effective data quality measures, organizations can enhance decision-making, optimize operations, and maintain compliance with regulatory standards.